Gunjan

Wednesday, April 28, 2010

Major Publications Across India

Aaj
. Aaj - Agra
. Aaj - Allahabad
. Aaj - Barielly
. Aaj - Gorakhpur
. Aaj - Jamshedpur
. Aaj - Kanpur
. Aaj - Lucknow
. Aaj - Patna
. Aaj - Ranchi
. Aaj - Varanasi

» Ajit
. Ajit - Jalandhar

» Amar Ujala
. Amar Ujala - Agra
. Amar Ujala - Allahabad
. Amar Ujala - Bareilly
. Amar Ujala - Chandigarh
. Amar Ujala - Dehradun
. Amar Ujala - Jalandhar
. Amar Ujala - Jhansi
. Amar Ujala - Kanpur
. Amar Ujala - Meerut
. Amar Ujala - Moradabad
. Amar Ujala - Nainital
. Amar Ujala - New Delhi
. Amar Ujala - Varanasi

» Ananda Bazar Patrika
. Ananda Bazar Patrika - Delhi
. Ananda Bazar Patrika - Kolkata
. Ananda Bazar Patrika - Mumbai

» Andhra Jyothi
. Andhra Jyothi - Anantpur
. Andhra Jyothi - Guntur
. Andhra Jyothi - Hyderabad
. Andhra Jyothi - Karimnagar
. Andhra Jyothi - Tanuku
. Andhra Jyothi - Tirupati
. Andhra Jyothi - Vijayawada
. Andhra Jyothi - Visakhapatnam
. Andhra Jyothi - Warangal

» Asomiya Khabar
. Asomiya Khabar - Guwahati

» Asomiya Pratidin
. Asomiya Pratidin - Bongaigaon
. Asomiya Pratidin - Dibrugarh
. Asomiya Pratidin - Guwahati
. Asomiya Pratidin - North Lakhimpur

» Assam Tribune
. Assam Tribune - Guwahati

» Assignments Abroad Times
. Assignments Abroad Times - Mumbai

» Bartaman
. Bartaman - Kolkata

» Bombay Samachar
. Bombay Samachar - Mumbai

» Business Standard
. Business Standard - Ahmedabad
. Business Standard - Bangalore
. Business Standard - Chennai
. Business Standard - Delhi
. Business Standard - Hyderabad
. Business Standard - Kolkata
. Business Standard - Lucknow
. Business Standard - Mumbai

» Daily Excelsior
. Jammu

» Daily Sakal
. Daily Sakal - Aurangabad
. Daily Sakal - Kolhapur
. Daily Sakal - Mumbai
. Daily Sakal - Nagpur
. Daily Sakal - Nasik
. Daily Sakal - Pune
. Daily Sakal - Satara
. Daily Sakal - Solapur

» Daily Thanthi
. Daily Thanthi - Bangalore
. Daily Thanthi - Chennai
. Daily Thanthi - Coimbatore
. Daily Thanthi - Cuddalore
. Daily Thanthi - Dindigul
. Daily Thanthi - Erode
. Daily Thanthi - Madurai
. Daily Thanthi - Nagarcoil
. Daily Thanthi - Pondicherry
. Daily Thanthi - Salem
. Daily Thanthi - Thanjavur
. Daily Thanthi - Tiruchirappalli
. Daily Thanthi - Tirunelveli
. Daily Thanthi - Vellore

» Dainik Bhaskar
. Dainik Bhaskar - Ajmer
. Dainik Bhaskar - Bhopal
. Dainik Bhaskar - Bikaner
. Dainik Bhaskar - Bilaspur
. Dainik Bhaskar - Chandigarh
. Dainik Bhaskar - Delhi
. Dainik Bhaskar - Faridabad
. Dainik Bhaskar - Ganganagar
. Dainik Bhaskar - Gwalior
. Dainik Bhaskar - Hissar
. Dainik Bhaskar - Indore
. Dainik Bhaskar - Jabalpur
. Dainik Bhaskar - Jaipur
. Dainik Bhaskar - Jhansi
. Dainik Bhaskar - Jodhpur
. Dainik Bhaskar - Kota
. Dainik Bhaskar - Nagpur
. Dainik Bhaskar - Panipat
. Dainik Bhaskar - Raipur
. Dainik Bhaskar - Satna
. Dainik Bhaskar - Udaipur

» Dainik Jagran
. Dainik Jagran - Agra
. Dainik Jagran - Aligarh
. Dainik Jagran - Allahabad
. Dainik Jagran - Bareilly
. Dainik Jagran - Bhagalpur
. Dainik Jagran - Bhopal
. Dainik Jagran - Dehradun
. Dainik Jagran - Dhanbad
. Dainik Jagran - Gorakhpur
. Dainik Jagran - Hisar
. Dainik Jagran - Jalandhar
. Dainik Jagran – Jammu
. Dainik Jagran - Jamshedpur
. Dainik Jagran - Jhansi
. Dainik Jagran - Kanpur
. Dainik Jagran - Lucknow
. Dainik Jagran - Ludhiana
. Dainik Jagran - Meerut
. Dainik Jagran - Moradabad
. Dainik Jagran - Muzaffarpur
. Dainik Jagran - Nainital
. Dainik Jagran - New Delhi
. Dainik Jagran - Panipat
. Dainik Jagran - Patna
. Dainik Jagran - Ranchi
. Dainik Jagran - Rewa
. Dainik Jagran - Varanasi

» Dainik Lokmat
. Dainik Lokmat - Ahmadnagar
. Dainik Lokmat - Aurangabad
. Dainik Lokmat - Kolahapur
. Dainik Lokmat - Mumbai
. Dainik Lokmat - Solapur

» Dainik Sambad
. Dainik Sambad - Agartala

» Dainik Tribune
. Dainik Tribune - Chandigarh

» Deccan Chronicle
. Deccan Chronicle - Anantapur
. Deccan Chronicle - Hyderabad
. Deccan Chronicle - Karimnagar
. Deccan Chronicle - Nellore
. Deccan Chronicle - Rajahmundry
. Deccan Chronicle - Vijaywada
. Deccan Chronicle - Visakhapatnam

» Deccan Herald
. Deccan Herald - Bangalore
. Deccan Herald - Davanagere
. Deccan Herald - Gulbarga
. Deccan Herald - Hubli – Dharwad
. Deccan Herald - Mangalore

» Dehradun Classified
. Dehradun

» Deshbandhu
. Deshbandhu - Bhopal
. Deshbandhu - Bilaspur
. Deshbandhu - Jabalpur
. Deshbandhu - Raipur
. Deshbandhu - Satna

» Deshonnati
. Deshonnati - Akola
. Deshonnati - Amrawati
. Deshonnati - Buldana
. Deshonnati - Jalgaon
. Deshonnati - Nagpur
. Deshonnati - Nanded-Waghala
. Deshonnati - Yavatmal

» Dharitri
. Dharitri - Bhubaneswar

» Dinamalar
. Dinamalar - Chennai
. Dinamalar - Coimbatore
. Dinamalar - Erode
. Dinamalar - Madurai
. Dinamalar - Nagercoil
. Dinamalar - Pondichery
. Dinamalar - Salem
. Dinamalar - Tanjore
. Dinamalar - Tiruchirappalli
. Dinamalar - Tirunelveli
. Dinamalar - Vellore

» Dinamani
. Dinamani - Chennai
. Dinamani - Coimbatore
. Dinamani - Madurai
. Dinamani - Tiruchirappalli

» Divya Bhaskar
. Divya Bhaskar - Ahmedabad
. Divya Bhaskar - Baroda
. Divya Bhaskar - Bhavnagar
. Divya Bhaskar - Rajkot
. Divya Bhaskar - Surat

» Divya Himachal
. Divya Himachal - Dharmsala
. Divya Himachal - Shimla

» DNA
. DNA - Mumbai

» Economic Times
. Economic Times - Ahmedabad
. Economic Times - Bangalore
. Economic Times - Chandigarh
. Economic Times - Chennai
. Economic Times - Delhi
. Economic Times - Hyderabad
. Economic Times - Kolkata
. Economic Times - Mumbai
. Economic Times - Pune

» Eenadu
. Eenadu - Anantapur
. Eenadu – Bangalore
. Eenadu – Chennai
. Eenadu – Cuddapah
. Eenadu - Guntur
. Eenadu - Hyderabad
. Eenadu - KarimNagar
. Eenadu – Khammam
. Eenadu - Kurnool
. Eenadu – Mahaboobnagar
. Eenadu – Mumbai
. Eenadu - Nellore
. Eenadu – New Delhi
. Eenadu – Nizamabad
. Eenadu – Ongole
. Eenadu - Rajahmundry
. Eenadu - Srikakulam
. Eenadu - Suryapet
. Eenadu – Tadepalligudem
. Eenadu - Tirupati
. Eenadu - Vijayawada
. Eenadu - Visakhapatnam
. Eenadu – Warangal

» Financial Express
. Financial Express - Ahmedabad
. Financial Express - Bangalore
. Financial Express - Chandigarh
. Financial Express - Chennai
. Financial Express - Delhi
. Financial Express - Hyderabad
. Financial Express - Kochi
. Financial Express - Kolkata
. Financial Express - Mumbai

» Free Press Journal
. Free Press Journal - Indore
. Free Press Journal - Mumbai

» Gavakari
. Gavakari - Aurangabad
. Gavakari - Jalgaon
. Gavakari - Nashik

» Gomantak Times
. Gomantak Times - Panaji

» Greater Kashmir
. Greater Kashmir - Srinagar

» Gujarat Samachar
. Gujarat Samachar - Ahemedabad
. Gujarat Samachar - Bhavnagar
. Gujarat Samachar - Mumbai
. Gujarat Samachar - Rajkot
. Gujarat Samachar - Surat
. Gujarat Samachar - Vadodara

» Gurgaon Explorer
. Gurgaon

» Hari Bhoomi
. Hari Bhoomi - Bilaspur
. Hari Bhoomi - Raipur
. Hari Bhoomi - Rohtak

» Hind Samachar
. Hind Samachar - Jalandhar

» Hindustan
. Hindustan - Delhi
. Hindustan - Lucknow
. Hindustan - Patna
. Hindustan - Ranchi
. Hindustan – Varanasi

» Hindustan Times
. Hindustan Times - Chandigarh
. Hindustan Times - Delhi
. Hindustan Times - Kolkata
. Hindustan Times - Lucknow
. Hindustan Times - Mumbai
. Hindustan Times - Patna
. Hindustan Times - Ranchi

» Hitavada
. Hitavada - Nagpur

» Indian Express - All India
. Indian Express - Ahemadabad
. Indian Express - Chandigargh
. Indian Express - Delhi
. Indian Express - Jammu
. Indian Express - Kolkata
. Indian Express - Lucknow
. Indian Express - Mumbai
. Indian Express - Nagpur
. Indian Express - Pune
. Indian Express - Vadodara

» I-Next
. I-Next - Kanpur
. I-Next - Lucknow
I-Next - Patna

» Jagbani
. Jagbani - Jalandhar

» Lokmat
. Lokmat - Akola
. Lokmat - Jalgaon
. Lokmat - Nagpur
. Lokmat - Nashik
. Lokmat - Pune

» Lokmat Samachar
. Lokmat Samachar - Akola
. Lokmat Samachar - Aurangabad
. Lokmat Samachar - Nagpur

» Lokmat Times
. Lokmat Times - Aurangabad
. Lokmat Times - Nagpur

» Loksatta
. Loksatta - Ahmadnagar
. Loksatta - Mumbai
. Loksatta - Nagpur
. Loksatta - Pune

» Maharashtra Times
. Maharashtra Times - Mumbai

» Malayala Manorama
. Malayala Manorama - Bangalore
. Malayala Manorama - Chennai
. Malayala Manorama - Kannur
. Malayala Manorama - Kochi
. Malayala Manorama - Kollam
. Malayala Manorama - Kottayam
. Malayala Manorama - Kozhikode
. Malayala Manorama - Malappuram
. Malayala Manorama - Mumbai
. Malayala Manorama - Palakkad
. Malayala Manorama - Thiruvananthapuram
. Malayala Manorama - Thrissur

» Mathrubhumi
. Mathrubhumi - Bangalore
. Mathrubhumi - Chennai
. Mathrubhumi - Kannur
. Mathrubhumi - Kochi
. Mathrubhumi - Kollam
. Mathrubhumi - Kottayam
. Mathrubhumi - Kozhikode
. Mathrubhumi - Malappuram
. Mathrubhumi - Mumbai
. Mathrubhumi - Palakkad
. Mathrubhumi - Thiruvananthapuram
. Mathrubhumi - Thrissur

» Metro Now
. Metro Now - Delhi

» Mid Day
. Mid Day - Mumbai

» Mint
. Mint - Bangalore
. Mint - Delhi
. Mint - Mumbai

» Mumbai Choufer
. Mumbai Choufer - Mumbai

» Mumbai Mirror
. Mumbai Mirror - Mumbai

» Nagaland Post
. Nagaland Post - Dimapur

» Nai Dunia
. Nai Dunia - Bhopal
. Nai Dunia – Gwalior
. Nai Dunia - Indore

» Nav Bharat Times
. Navbharat Times - Delhi
. Navbharat Times - Mumbai

» Nava Bharat
. Nava Bharat - Bhopal
. Nava Bharat - Bilaspur
. Nava Bharat - Chhindwara
. Nava Bharat - Gwalior
. Nava Bharat - Jabalpur
. Nava Bharat - Mumbai
. Nava Bharat - Nagpur
. Nava Bharat - Raipur
. Nava Bharat - Satna

» Navakal
. Navakal - Mumbai

» O Herald O
. O Herald O - Panji

» Poknapham
. Poknapham - Imphal

» Prabhat Khabar
. Prabhat Khabar – Deoghar
. Prabhat Khabar - Dhanbad
. Prabhat Khabar - Jamshedpur
. Prabhat Khabar - Kolkata
. Prabhat Khabar - Patna
. Prabhat Khabar - Ranchi

» Prajavani
. Prajavani - Bangalore
. Prajavani - Davanagere
. Prajavani - Gulbarga
. Prajavani - Hubli
. Prajavani - Mangalore

» Pudhari
. Pudhari - Ahmednagar
. Pudhari - Belgaum
. Pudhari - Goa
. Pudhari - Kolhapur
. Pudhari - Pune
. Pudhari - Ratnagiri
. Pudhari - Sangli
. Pudhari - Satara
. Pudhari - Sindhudurg
. Pudhari - Solapur

» Punjab Kesari
. Punjab Kesari - Jalandhar
. Punjab Kesari - New Delhi

» Punjabi Tribune
. Punjabi Tribune - Chandigarh

» Punya Nagari
. Punya Nagari - Ahmadnagar
. Punya Nagari - Akola
. Punya Nagari - Aurangabad
. Punya Nagari - Dhule
. Punya Nagari - Jalgaon
. Punya Nagari - Kolhapur
. Punya Nagari - Latur
. Punya Nagari - Mumbai
. Punya Nagari - Nanded
. Punya Nagari - Nashik
. Punya Nagari - Pune
. Punya Nagari - Sangli
. Punya Nagari - Satara
. Punya Nagari - Solapur

» Rajasthan Patrika
. Rajasthan Patrika - Ahmedabad
. Rajasthan Patrika - Ajmer
. Rajasthan Patrika - Alwar
. Rajasthan Patrika - Bangalore
. Rajasthan Patrika - Bhilwara
. Rajasthan Patrika - Bikaner
. Rajasthan Patrika - Chennai
. Rajasthan Patrika - Jaipur
. Rajasthan Patrika - Jodhpur
. Rajasthan Patrika - Kota
. Rajasthan Patrika - Pali
. Rajasthan Patrika - Sikar
. Rajasthan Patrika - Sri Ganga Nagar
. Rajasthan Patrika - Surat
. Rajasthan Patrika - Udaipur

» Ranchi Express
. Ranchi Express - Ranchi

» Rashtriya Sahara
. Rashtriya Sahara - Delhi
. Rashtriya Sahara - Gorakhpur
. Rashtriya Sahara - Lucknow

» Samaj
. Samaj - Cuttack
. Samaj – Kolkata
. Samaj – Sambalpur
. Samaj – Visakhapatnam

» Sambad
. Sambad - Anugul
. Sambad - Balasore
. Sambad - Berhampur
. Sambad - Bhubaneswar
. Sambad - Cuttack
. Sambad - Jeypur
. Sambad - Raurkela
. Sambad - Sambalpur

» Samyukta Karnataka
. Samyukta Karnataka - Gulbarga
. Samyukta Karnataka - Hubli-Dhanwad

» Sandesh
. Sandesh - Ahmedabad
. Sandesh - Bhavnagar
. Sandesh - Rajkot
. Sandesh - Surat
. Sandesh - Vadodara

» Sandhya Times
. Sandhya Times - Delhi

» Sanmarg
. Sanmarg - Bhubaneswar
. Sanmarg - Kolkata

» Saurashtra Samachar
. Saurashtra Samachar - Bhavnagar

» Siasat
. Siasat - Hyderabad

» Tarun Bharat
. Tarun Bharat - Belgaum

» The Asian Age
. The Asian Age - Bangalore
. The Asian Age - Delhi
. The Asian Age - Kolkata
. The Asian Age - London
. The Asian Age - Mumbai

» The Free Press Journal
. The Free Press Journal - Indore
. The Free Press Journal - Mumbai

» The Hindu - All India
. The Hindu - Bangalore
. The Hindu - Chennai
. The Hindu - Coimbatore
. The Hindu - Delhi
. The Hindu - Hyderabad
. The Hindu - Kochi
. The Hindu - Madurai
. The Hindu - Mangalore
. The Hindu - Thiruvananthapuram
. The Hindu - Tiruchirappalli
. The Hindu - Vijayawada
. The Hindu - Visakhapatnam

» The Hindu Business Line
. The Hindu Business Line - Bangalore
. The Hindu Business Line - Chennai
. The Hindu Business Line - Coimbatore
. The Hindu Business Line - Delhi
. The Hindu Business Line - Hyderabad
. The Hindu Business Line - Kochi
. The Hindu Business Line - Madurai
. The Hindu Business Line - Mangalore
. The Hindu Business Line - Mumbai
. The Hindu Business Line - Thiruvananthapuram
. The Hindu Business Line - Tiruchirappalli
. The Hindu Business Line - Vijayawada
. The Hindu Business Line - Visakhapatnam

» The Hitavada
. The Hitavada - Jabalpur
. The Hitavada - Nagpur
. The Hitavada - Raipur

» The Munsif
. The Munsif - Hyderabad

» The Navahind Times
. The Navahind Times - Panaji

» The New Indian Express - All India
. The New Indian Express - Bangalore
. The New Indian Express - Belgaum
. The New Indian Express - Bhubaneshwar
. The New Indian Express - Chennai
. The New Indian Express - Coimbatore
. The New Indian Express - Hyderabad
. The New Indian Express - Kochi
. The New Indian Express - Kozhikode
. The New Indian Express - Madurai
. The New Indian Express - Shimoga
. The New Indian Express - Thiruvananthapuram
. The New Indian Express - Tiruchirappalli
. The New Indian Express - Vijayawada
. The New Indian Express - Vishakhapattanam

» The Pioneer
. The Pioneer - Bhopal
. The Pioneer – Bhubaneswar
. The Pioneer - Delhi
. The Pioneer – Kochi
. The Pioneer - Lucknow

» The Samaya
. The Samaya - Bhubaneswar

» The Sentniel
. The Sentniel - Guwahati

» The Shillong Times
. The Shillong Times - Shillong

» The Shillong Times

» The Statesman
. The Statesman - Bhubaneswar
. The Statesman - Delhi
. The Statesman - Kolkata
. The Statesman - Siliguri

» The Telegraph
. The Telegraph - Kolkata

» The Times Of India - All India
. The Times Of India - Ahmedabad
. The Times Of India - Bangalore
. The Times Of India - Delhi
. The Times Of India - Hyderabad
. The Times of India – Kanpur
. The Times Of India - Kolkata
. The Times Of India - Lucknow
. The Times Of India - Mangalore
. The Times Of India - Mumbai
. The Times of India – Mysore
. The Times Of India - Pune

» The Tribune
. The Tribune - Chandigarh

» Udayavani
. Udayavani - Bangalore
. Udayavani - Manipal
. Udayavani - Mumbai

» Vijay Karnataka
. Vijay Karnataka - Bagalkot
. Vijay Karnataka - Bangalore
. Vijay Karnataka - Chitradurga
. Vijay Karnataka - Gangawati
. Vijay Karnataka - Gulbarga
. Vijay Karnataka - Hubli
. Vijay Karnataka - Mangalore
. Vijay Karnataka - Mysore
. Vijay Karnataka - Shimoga

» Vijay Times
. Vijay Times - Bagalkot
. Vijay Times - Bangalore
. Vijay Times - Chitradurga
. Vijay Times - Gangawati
. Vijay Times - Gulbarga
. Vijay Times - Hubli
. Vijay Times - Mangalore
. Vijay Times - Mysore
. Vijay Times - Shimoga

Friday, April 23, 2010

Corporate Communication Challenge Ngo Uses Of Social Media

Check out this SlideShare Presentation:

Corporate Communication Challenge Ngo Uses Of Social Media

View more presentations from jasonscliew.

Kumaran on NGOs in India

Check out this SlideShare Presentation:

Kumaran on NGOs in India

View more presentations from South Asian Studies Association.

Public Relations Management Session 4 Tools In Media Relations

Check out this SlideShare Presentation:

Public Relations Management Session 4 Tools In Media Relations

View more presentations from mokshjuneja.

Public Relations Basics | What is a PR Campaign? Here Are 12 Steps to Create One

Public Relations Basics | What is a PR Campaign? Here Are 12 Steps to Create One

An integral part of your public relations efforts is the PR campaign. The PR campaign is the living, breathing final product of your research, brainstorming, and creation. As such, your PR campaign needs to be researched, thought out, focused, and realistic.

During a campaign, you "go live" with your press releases, news stories, and strategies. Some may define this as an advertising campaign (which sort of defeats the purpose of calling it a PR campaign); to have a successful PR campaign, you must advertise yourself in a sense, but it requires more that your PR efforts are successful. This means that your press releases, news and media contacts are in place, and that your strategies are well crafted for your company. That requires that a few things happen before you start your campaign:

1. Do your research. As I mention for every PR effort, research is the backbone of any success you garner. (If you are able to consistently succeed without research, we need to talk; you may have magical powers.) Forward thinking requires that you know how to properly anticipate needs, demand, and your ability to supply for those needs. In order to know that, you must do your homework. You can do this two ways: with primary research and secondary research. Primary research is research you conduct on your own with surveys, focus groups, etc. Secondary research is simply the use of research already conducted, like the census, study reports, customer reviews on other websites, etc. Use this research to help you identify the next steps in your campaign.
2. Know your target audience. This also includes a knowledge and understanding of anyone that may be included in the public that will receive your message. Even if they are not buyers of your product, they may become potential buyers. Tailor your message for your target audience, but don't disregard others not included in that audience. Know the public and know how your campaign will affect them. This can help you to anticipate future issues, needs, etc.
3. Know the stakeholders. This includes anyone who takes an interest in the campaign, like company executives, shareholders, employees, etc. These people need to be defined so that you can properly share with them the campaign, get them on board, and get their support. They also should be updated with the campaign's results as they are realized.
4. Know the market situation. Research other companies; define market elasticity; know your competitors; recognize opportunities and ignored markets; etc. This is the place for you to really see where your services can be used, how you can craft your messages/strategies, and how you can gain market share with your PR efforts. Overall, this gives you a good overview of the entire "forest" so that you can better implement your campaign.
5. Know your limitations. This includes knowing your resources, such as your time, budget, and the abilities of your team. If you need to hire na external company or firm to help with your PR campaign, do it. The repercussions of an ill-planned campaign may be more detrimental than having to pay more for a well-planned campaign.
6. Define your objectives. This needs to come from a well defined company objective/mission statement. If you company has not yet defined this in tangible measurements, this may be a good time to do so. If there are relevant objectives and a well defined mission, ensure that the campaign's objectives are also in line with the overall company's objectives.
7. Define your message(s). These need to stem from the objectives you defined in the previous step. Ensure that these are things that you can create strategies from, as that is what you will be doing in the next step. These can include things like, "PublicRelationsBlogger is the best online resource for PR basics, definitions, tools, and more." How do I send that message out? By creating great strategies.
8. Define your strategies. Created from your messages defined above, ensure that these strategies in fact help you reach your objective; if they do not, they may be better saved for another campaign or simply removed altogether. From the example above, this could be, "Demonstrate PublicRelationsBlogger's expertise through reviews, guest posts, and blog followers." To do that, I need to define tactics next.
9. Define the tactics you will use to achieve the strategies you seek. For the example above, I can contact other bloggers to review my blog, list my blog on review sites, ask other bloggers to let me write a guest post, etc. These tactics all help me reach the above strategy, which ties into my message I defined, which ties back into the campaign's objectives. Create a few different messages to really go at your objectives from all different angles.
10. Create a time line. This will help you define where and when to implement tactics. Be sure to take into account things like media deadlines, other events taking place, and other events the company has planned.
11. Implement. After you've done the above, implement your campaign and see your hard work pay off. Remember that you must monitor and manage the campaign as it runs through its life cycle; if you've done the steps above, the less monitoring and need to editing of components of the campaign you'll have to do when already in place than if you had simply thrown some tactics out there with an ill-defined message. Doing the right preparatory steps can make less work for you to do after implementation
12. Evaluate your results. This is where you evaluate your success (or lack thereof). Really measure the results, where things need to change, and where you were really successful. This can help you create a great campaign next time.
Overall, the above needs to be realistic. Did you set your goals too high? Too low (which can also be a problem)? Having goals that are challenging yet possible to attain make you work hard and feel more accomplished after having achieved them. Ensure, too, that your budget reflects what you can and cannot do, and that your tactics are in accordance with that budget.

List of Profiling Columns

List of Profiling Columns

Print Media

The Economic Times
Column: ET Interactive
About the Column:

This is a profiling column that appears in the most reputed financial dailies of the country, The Economic Times. The column is unique in its own way as it talks about what’s new in the IT & telecom sector, and what decisions Telecom makers think they that can change the face of the sector in the future. Also it can feature the Senior Officials of the Telecom Company and get their views and opinions about the market trends in the Telecom sector.

The Economic Times
Column: Night Time Reading
About the Column:

The column ‘Night Time Reading’ appears in the leading financial daily, The Economic Times. The column appears on the page ‘Freedom from Economics’ on Saturdays. The journalist interacts with industry’s top people on their choice of books or the recently read book. The journalist focuses only the book and not on the business of the person being interviewed, throws light on various interesting aspects of the book such as quotes or a phrase. The fact to be noticed is that the journalist writes in the voice of the person being interviewed, i.e. Active Voice, to give it a personal touch.

Business Standard
Column: Gizmo Geek
About the Column:

The column ‘Gizmo Geek’ appears in one of the widely read financial dailies in India, Business Standard. Gizmo Geek, which appears on Sunday, can be easily located at the page called Time-Out / Off-Hours. The column is a light-reading section, containing 150-200 words, usually in the form of questions answers in which the journalist talks to the top industry people on their choice of Gizmos, the gadgets they are currently using and devices that top their wish-list. The questions are framed in small sentences and are easy to answer.

Hindustan Times
Column: Boss After Work
About the Column:

The column ‘Boss After Work’ can be seen in the top mainline daily in India, Hindustan Times. The column begins with a brief introduction of the top-notch industry people, such as CEOs, CMDs, MDs, Chairman, and Presidents etc. The column is in a question answer form, usually having same questions with rare variations. The column is covered by the beat journalist in about 150-200 words.

Business Today
Page: Leadership Spotlight
About the Page:

Business Today, one of the leading Business Publications, has a page, called “Leadership Spotlight” which is dedicated to Top People from various Industries. The page focuses on their road travelled to the success, places them in the bigger picture and talks about those personal traits of their characters which have primarily helped them to reach where they are today. It also talks about how the industry is being benefited through their presence.

Business India
Page: Executive Focus
About the page:

Executive Focus is a full-fledged page dedicated to Industry leaders bringing them in the spotlight and discusses about the milestones achieved to reach the focal point of the Organization he / she is working in. It also throws a light to the academic background of the person and little bit on the personal as well.

The column is written in the form of a story of about 800-1000 words including the quotes from the person being interviewed thus giving it a personal touch. The journalist talks about

Outlook Business
Page: Business Diary
About the Page:

Outlook Business, a business publication from the house of Outlook Group, has created a section called “Business Diary” to provide their readers interesting insights into the world of business, through anecdotes from industry leaders and business watchers. It includes five or six interesting items and total word count is not more than 650 words.

Electronic Media

NDTV Profit
Show: Big Fish
About the Show:

Big Fish is a program on NDTV Profit, which essentially captures renowned and successful personalities like Presidents/CEOs/MDs of large organizations that fall into the category of industry leaders across verticals. The program focuses on industry knowledge, domain expertise and a detailed view on the corporate and business structure of the organization the personality belongs to. The featuring of the personalities in the show largely depends on the discretion of the editor and little on the rate of the personality in the company structure.

NDTV Profit
Show: Business on Course
About the Show:
‘Business on Course' - a show that features interviews with top notch CEOs over a gaming session of golf - focuses on business strategies that they advocate, how they navigate themselves and their corporations through the intimidating course of business, and discusses the interesting experiences they have been through in their lives to be the icons they are today.

CNBC
Show: Business Lunch
About the Show:
Business Lunch is considered one of the hot media destinations for Top Professional leading large corporate firms. Hosted by Mitali Mukherjee, this show covers the corporate/market/political news. With the highlights of the top stories of the day, this show is just the right opportunity to keep you updated with the most current happenings and get a head start on the rest of the day.

CNBC
Show: Young Turks
About the show:

This series focuses on today's young achievers who are poised to become tomorrow's leaders, by unraveling their past experiences, the challenges they faced and their vision for the future. Anchored by Shereen Bhan, it brings out the best in the young leaders of tomorrow in an informal discussion with them.