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Friday, April 23, 2010

List of Profiling Columns

List of Profiling Columns

Print Media

The Economic Times
Column: ET Interactive
About the Column:

This is a profiling column that appears in the most reputed financial dailies of the country, The Economic Times. The column is unique in its own way as it talks about what’s new in the IT & telecom sector, and what decisions Telecom makers think they that can change the face of the sector in the future. Also it can feature the Senior Officials of the Telecom Company and get their views and opinions about the market trends in the Telecom sector.

The Economic Times
Column: Night Time Reading
About the Column:

The column ‘Night Time Reading’ appears in the leading financial daily, The Economic Times. The column appears on the page ‘Freedom from Economics’ on Saturdays. The journalist interacts with industry’s top people on their choice of books or the recently read book. The journalist focuses only the book and not on the business of the person being interviewed, throws light on various interesting aspects of the book such as quotes or a phrase. The fact to be noticed is that the journalist writes in the voice of the person being interviewed, i.e. Active Voice, to give it a personal touch.


Business Standard
Column: Gizmo Geek
About the Column:

The column ‘Gizmo Geek’ appears in one of the widely read financial dailies in India, Business Standard. Gizmo Geek, which appears on Sunday, can be easily located at the page called Time-Out / Off-Hours. The column is a light-reading section, containing 150-200 words, usually in the form of questions answers in which the journalist talks to the top industry people on their choice of Gizmos, the gadgets they are currently using and devices that top their wish-list. The questions are framed in small sentences and are easy to answer.


Hindustan Times
Column: Boss After Work
About the Column:

The column ‘Boss After Work’ can be seen in the top mainline daily in India, Hindustan Times. The column begins with a brief introduction of the top-notch industry people, such as CEOs, CMDs, MDs, Chairman, and Presidents etc. The column is in a question answer form, usually having same questions with rare variations. The column is covered by the beat journalist in about 150-200 words.


Business Today
Page: Leadership Spotlight
About the Page:

Business Today, one of the leading Business Publications, has a page, called “Leadership Spotlight” which is dedicated to Top People from various Industries. The page focuses on their road travelled to the success, places them in the bigger picture and talks about those personal traits of their characters which have primarily helped them to reach where they are today. It also talks about how the industry is being benefited through their presence.


Business India
Page: Executive Focus
About the page:

Executive Focus is a full-fledged page dedicated to Industry leaders bringing them in the spotlight and discusses about the milestones achieved to reach the focal point of the Organization he / she is working in. It also throws a light to the academic background of the person and little bit on the personal as well.

The column is written in the form of a story of about 800-1000 words including the quotes from the person being interviewed thus giving it a personal touch. The journalist talks about


Outlook Business
Page: Business Diary
About the Page:

Outlook Business, a business publication from the house of Outlook Group, has created a section called “Business Diary” to provide their readers interesting insights into the world of business, through anecdotes from industry leaders and business watchers. It includes five or six interesting items and total word count is not more than 650 words.


Electronic Media


NDTV Profit
Show: Big Fish
About the Show:

Big Fish is a program on NDTV Profit, which essentially captures renowned and successful personalities like Presidents/CEOs/MDs of large organizations that fall into the category of industry leaders across verticals. The program focuses on industry knowledge, domain expertise and a detailed view on the corporate and business structure of the organization the personality belongs to. The featuring of the personalities in the show largely depends on the discretion of the editor and little on the rate of the personality in the company structure.


NDTV Profit
Show: Business on Course
About the Show:
‘Business on Course' - a show that features interviews with top notch CEOs over a gaming session of golf - focuses on business strategies that they advocate, how they navigate themselves and their corporations through the intimidating course of business, and discusses the interesting experiences they have been through in their lives to be the icons they are today.


CNBC
Show: Business Lunch
About the Show:
Business Lunch is considered one of the hot media destinations for Top Professional leading large corporate firms. Hosted by Mitali Mukherjee, this show covers the corporate/market/political news. With the highlights of the top stories of the day, this show is just the right opportunity to keep you updated with the most current happenings and get a head start on the rest of the day.


CNBC
Show: Young Turks
About the show:

This series focuses on today's young achievers who are poised to become tomorrow's leaders, by unraveling their past experiences, the challenges they faced and their vision for the future. Anchored by Shereen Bhan, it brings out the best in the young leaders of tomorrow in an informal discussion with them.

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